Improved health outcomes

A year of good progress

A year of Good progress - Lion releases Goodness Project annual update

A year of Good progress - Lion releases Goodness Project annual update

Lion Dairy & Drinks released its first annual progress update for its Goodness Project, which makes a commitment to help consumers improve their health and nutrition.

The Goodness Project celebrates the existing goodness of its products and illustrates Lion Dairy & Drinks’ commitment to a range of additional targets to further improve the nutritional value of its products, address portion size and improve the nutritional literacy of consumers.

Lion Dairy & Drinks Managing Director Peter West said: “Australians want to eat better quality and more nutrient-dense products, and our dairy and juice portfolio is already well placed to help them do so.

“We are taking a leadership position on nutrition education and labelling to help consumers understand what’s in their food, as well as introducing new packaging options to better help manage their portion size,” he said.

Mr West said the Goodness Project is a perfect example of how sustainable commercial success is dependent on meeting the future needs of the community.

“Australians are so much more nutrition savvy than as recently as 10 years ago. Technology will make it easier for them to seek out information and plan their diets. The food companies that thrive over the coming decades will be focused on helping Australians live better, healthier lives.”

Lion Dairy & Drinks worked with experts at CSIRO and Deakin University to agree on robust nutrition criteria for assessing its portfolio.

Reformulation initiatives achieved in the first year are expected to remove around 170 tonnes of added sugar and 175 tonnes of fat from the Australian food supply in the coming year.

Lion Dairy & Drinks was one of the first food and drinks companies to commit to the Australian government’s Health Star Rating (HSR), along with additional energy information (energy per 100g/mL and per serve); 20% of its products now display the HSR.

By 2019, 80% of Lion Dairy & Drinks’ portfolio will meet its ‘best’ or ‘good’ for you criteria, reducing the proportion of its ‘treat’ products.

Achieving Lion Dairy & Drinks Goodness Project targets by 2019 are expected to remove around four tonnes of sodium, 1400 tonnes of sugar and 500 tonnes of fat from the national food supply annually.

In addition, Lion will also remove all artificial colours, flavours and added fructose in its children’s products.